With the recession in full swing all industries including the food and beverage one need to protect themselves to not only ensure they survive but also that they are well positioned for the upturn. The food industry in particular is talking about the imminent upturn and the fact that companies need to stay ahead of the game, focusing on strategies to ensure they are at the forefront of the industry when the upturn arrives.

 

Companies such as Kraft, Nestle, United Biscuits, and PepsiCo will converge on the World Trade Centre in Rotterdam the Netherlands to discuss issues including brand protection, captialising on consumer trends now and for the future and strategies for the upturn. They will network, meet peers and discover cutting edge technologies to guide them through the upturn.

With the support of several leading food and beverage publications, Food Technology & Innovation will set the scene for the food industry through a series of keynote presentations, interactive workshops and pre-arranged one-to-one meetings. The unique pre arranged one to one meetings offer delegates and solution providers alike the perfect opportunity to undertake in-depth discussions regarding situations specific to the individual. The fact that they are arranged by the organiser means the individual can use the time effectively to prepare for each meeting in advance safe in the knowledge that the meeting is already set up.

Attendees can listen to among others, Eva Wheeler from Hovis discussing brand protection and how it can increase market share, followed by Lee Linthicum from Euromonitor analysing consumer trends and behaviour for the credit crunch as well as in the longer term. Focusing on issues pertinent to both innovation and manufacturing industries, attendees can pick and choose the specific sessions relevant to them ensuring they gain some invaluable knowledge to position their organisation ready for the upturn when it arrives.

For more information on the event please visit the event website http://www.foodinnovate.com/ or call +44 (0)20 7202 7573

 

About World Trade Group

WTG is a leading global integrated media company, founded in 1997. We employ around 150 people in our offices in London and Toronto. In our sectors, Energy, Pharmaceutical, Food and Beverage, Manufacturing and Supply Chain and HR, we organise and run some of the leading annual business events. Our main focus is to bring buyers and sellers together through our powerful suite of products:

 

• Live events - our summits introduce buyers to sellers through a unique one to one meeting model, developed and refined since 1998
• Webinars - facilitate learning and generate valuable leads for sponsors, either live or through our on demand broadcasts
• Online events On-Demand - easy to navigate, password protected web based interface, allowing post event access to summit presentations
• Online communities - powerful, rapidly growing online networking resources for manufacturing and HR professionals

 

For more information on WTG's range of events and services, visit our website at:http://www.wtgevents.com/

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For more information please contact:

Commercial Director: Andrew Barrett andrew.barrett@wtgevents.com Tel: +44 (0)20 7202 7500
London office address World Trade Group 90 Union Street London SE1 0NW United Kingdom Tel: +44 (0)20 7202 7500 Fax: +44 (0)20 7202 7600 info@wtgevents.com	North America office address World Trade Group 6th Floor 211 Yonge St Toronto, ON M5B 1M4 Canada Tel: +1 416 214 3400 Fax: +1 416 214 3403 Booking enquiries: +1 416 214 1144 email@wtgevents.com